Technological advancement has touched every field and industry, leaving an impact that is sure to go on. Digitization has changed the whole working of industries and the ones going along with the traditional methods need a serious shift in order to remain in the market. This can be achieved with the guidance of an expert like Harel Graf who has worked as a marketing strategist in a well-reputed company. His work yielded effective sales by increasing the views on the website and reducing customer acquisition to a great percent. Increased digitization implies increased reach and thus driving the companies to more profits.
A survey conducted by GfK on behalf of Google and Postbank shows that nearly 90% of all bank customers initially search online to find the product they want.
- An omnichannel strategy being a major factor: The versatile use of contact points along digital and traditional interfaces contributes to the rapid accumulation of useful consumer behavior and requirements knowledge. Consistent consumer knowledge and the ability to conclude contracts on all platforms contribute to greater market penetration and to bring goods closer to daily customer life by making them readily available.
- Systematic integration: To monetize omnichannel models, the consistent implementation of digital marketing and sales processes is important. Valuable consumer communications that reflect an interest in such online services must be consistently converted into potential customers, irrespective of their preference of medium of commerce (classic or online). Just a quarter of the institutions are following a focused online marketing campaign, according to the findings of a recent Zeb survey.
- Systematic Optimization: It is important to continuously review the data gathered during the consumer path, recognize opportunities for change and initiate continuous optimization in order to effectively execute digital marketing and sales. It is possible, for example, to recognize improvement potential in its structure, layout, and content by examining consumer flows on the website, and to dramatically increase conversion rates even by minor changes.
Being a beginner in the digital industry you might have difficulty in understanding various tools but Harel Avraham Graf can help you out by making strategies that are sure to yield effective results for the companies.
Harel Graf 